COMBATING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosyste

Banner ads are a prevalent form of online advertising that typically appear at the bottom of web pages. These square advertisements serve textual content to attract potential customers. Banner ads are known for their broad audience and ability to successfully advertise products or services. They often utilize eye-catching designs and engaging calls